Besides our aim to bring the best in designs, quality and fit of garments, we put an emphasis on the sustainability of production. 85% of our collection is always made to order - reducing the waste in unsold clothing collections, as is common in the fast fashion industry.
As is common in the fast fashion industry, most returned items end up costing more to refurbish than to burn them (literally). Our returns are yearly transported and freely provided to those in need in underdeveloped countries in Asia and Africa.
starts with the sale of each item. Every year we target to spend 20% of income in funding for diabetes research, supporting youth shelters and helping young adolescents solve entrepreneurial dilemmas in both the developed and underdeveloped countries.